Made to order nutrition bars

You Bars - This is a site that allows people to custom order nutrition bars. They have a pretty wide selection of ingredients and supplements that can be added. The small, family owned business is located in California, produces the bars there and then sends them to the customers across the country. The bars are individually wrapped, can be named by the person who places the order, and come with a nutrition label on them.

Great things about this idea: I am quite familiar with the nutrition and meal replacement bars that are on the market right now. I really like the convenience of such products, but I'm usually turned off by the extensive list of ingredients. It's difficult to find a bar that offers the calories, protein, and whatever else I am looking for without tons of additives that I would like to avoid. You Bars seem like a great alternative. I can order these bars so that the carbohydrates are coming from honey and oatmeal instead of cornsyrup and sugar... and make sure they still have some protein in them. This is a great thing. Throwing a nutrition bar that is made from real food into my bag on the way out the door seems like a much better idea than reaching for a vitamin enriched candy bar.

Questions about this idea: Even if they are made with whole foods and organic ingredients, these are still meal replacement bars... supplements. These are designed to be eaten quickly and to specifically optimize what we are putting into our bodies. They are also made in California and shipped across the country... definitely not local for the majority of us. This product promotes and caters to the same patterns of convenience eating and nutritionism that so many other products on the market sell to, it just does this with higher quality ingredients.

Ultimately... I love having snacks readily available and if I could afford to pay the $40 for a box of 12 bars, I would order some "Becky Bars" right now. I don't think that expense is going to be very high on my priority list right now, BUT... I sure would love to get my hands on the recipes that this family uses! (And congratulate them on a great business idea)